Marketing Consulting

Your Strategic Road Map To Success

Strategic Marketing Consulting gps symbolIf you don’t know where you are going, how are you going to get there? We help you envision what your company can become, and provide a roadmap for the trip. We focus on your desired destination, and provide you with strategic direction to drive sales and your bottom line growth objectives. Our complete marketing process includes four phases:
Phase 1: Research and Review: Checking under the Hood
Phase 2: The Plan: Your Road Map to Success
Phase 3: Implementation: Putting the Plan in Motion
Phase 4: Performance Improvement: Fine Tuning the Engine

Phase 1: Research and Review

marketing consulting and strategy symbol of a carIn this initial phase we’ll uncover important information about the inner workings of your company’s marketing engine and evaluate which strategies have worked for you in the past and which ones haven’t. We’ll review your competition and your customer base evaluating your strengths and weaknesses and advise you on how best to position your company for maximum market penetration and revenue acceleration. This critical first step is helpful in every aspect of your growth strategy and marketing planning.
We critically evaluate four key areas impacting your business.
A: Your Business – What is the value proposition that your business offers the marketplace? What are your strengths and weaknesses? What opportunities exist to make your brand stand out?
B: The Competition – What are the strengths and weaknesses of your competitors? What threats do they pose to your business? What advantages do you have against them?
C: The Marketplace – What arena does your business compete in? What are the critical aspects of the target consumer? What are the demographics of the target audience? What economic, technological, cultural, political and legal issues affect your business?
D: Your Customers – What are the critical aspects of your customer base that affect purchase patterns? What changes are evolving in the marketplace that will have an impact on future buying decisions?

Phase 2: The Road Map

road map of chicago as symbol of marketing consulting for chicago area businessesOur strategic roadmap identifies the best route to achieving your strategic objectives. We work closely with you to gain an in-depth understanding of your business, allowing us to create a unique plan specific to your unique business. Some of the key aspects we’ll address include:
Branding
Value Proposition
Positioning
Target Market
Communication, Advertising and Internet Strategies
Timeline
Budget

Phase 3: Putting Your Plan In Motion

Once the plan is developed, it is time for implementation. Whether that involves building a strong website, driving traffic to your website, or creating traditional marketing strategies, Trailblazer can help you execute your plan.

Phase 4: Fine Tuning The Engine

Trailblazer can monitor and analyze the effectiveness of any campaign, so that we can make any tweaks necessary. We also stay up with the latest technologies and internet strategies, so we can make recommendations based on objectives and budget. Read more about Trailblazer’s Web Performance Improvement Strategies.

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