Marketing Research

A Critical Part of Your Marketing Strategy

Market Research is the process of gathering all relevant information that pertains to your product or service and the marketplace in which it will compete. In short, it can help to determine how best to define your marketing strategy to have the greatest chance of success in the marketplace. Do people need your product? Will they pay for it? Why should they switch from a competitor? What makes your product better? Is the market big enough to warrant the investment? What is the potential ROI? What market segments would be best served? What is the cost of market entry? These are all questions that various forms of market research can help answer that will have a direct impact on the success of your new product or business launch.

It Can Make Or Break Your Next Launch

Everyone knows what market research is right? But do you know how critical it can be to the success of your business or new product launch? The startling news is that only 5 to 20% of new products are successful and proper market research can play a major role.

Let Trailblazer Help You Get It Right

Don’t overlook this important step. Count on Trailblazer to help you hit the market running with a product that’s exactly perfect for your intended user. From viability of a new product and feedback on design, packaging, and programming to ideas for marketing into new distribution channels and more we can help increase your chances for success. If you’re launching a new business, we can provide valuable information on tailoring your business concept to meet the exacting needs of a particular customer base, market segment or consumer.

Trailblazer can help with all types of market research. From opinion surveys, focus group sessions, market and demographic analysis call Trailblazer at 630-338-6557 to schedule a free, no-obligation, one-hour meeting to see how we may be able to help make your next launch a success!

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