Burress Amish Furniture is a retail furniture store that needed a lift in sales. After being in business for over 28 years, they called us to develop a new strategy for growth. Trailblazer created a plan that leveraged their key strengths as a retailer of specialty furniture with a solid reputation for high quality and excellent service across a wide geographic area. We created a new logo and tag line that enhanced their brand image and developed an extensive new website that showcased over 1,000 of their furniture designs and emphasized their custom furniture capabilities.
Using a carefully crafted combination of web and internet strategies we were able to increase their web traffic by more than 80%, drive in-store traffic by more than 120% resulting in actual sales that more than doubled.
We enjoy providing ongoing marketing support to Burress Amish Furniture in a continuing effort to maintain an upward sales trend for this specialty retailer. Visit live website at www.burressoak.com

What The Client Is Saying . . .

“Joanne has done a great job increasing our sales. She is passionate about the work that she does and was totally committed to helping my business generate new sales from the web and advertising.”
Henry Chen, Owner, Burress Amish Furniture

Confident Aire wanted a new marketing campaign to grow their business. We uncovered some unique competitive advantages and were able to incorporate them as part of a strategic rebranding effort to gain wider consumer acceptance in the marketplace. With sales support tools a critical component of their business, we repositioned these materials to better communicate the value of their services to homeowners. We redesigned their logo and tag line and complemented their new image with a bevy of print advertising that served to both expand their geographic penetration and increase sales with their existing customer base.
Further plans are in the works to improve their website and internet marketing to drive continued sales growth and profitability.

What The Client Is Saying . . .

“I wanted to drop you a note to thank you for the professionalism demonstrated every step of the way as you guided us through the rebranding process. I realize now what a challenge it must be to work with owners and managers that are so used and attached to the way they have always done things. There were many improvements to be made which I was completely unaware of . . . and you were so thorough!
We are really enjoying the compliments on the new brochure as well. It is so nice to be able to let folks know about all of the services we provide in one clean piece.
I will continue to recommend you to my peers and look forward to working on our website and vehicle wraps next.”
Thomas M. Wangler, Jr., President, Confident Aire, Inc.

An old website with a dated look needed a “WOW” factor to attract new customers and drive sales. That’s exactly what we achieved when we completed a website makeover for Universal Carpet, Inc. We not only created a platform to better showcase their flooring, but added the right communication strategies to give consumers a reason to buy from Universal Carpet over all the other carpet and flooring retailers.
We then worked out an SEO strategy that enabled them to get found in a wider geographic area and rank higher for keywords in specific categories.
With their new website live only a few short months, customer inquiries and sales have already begun to climb. With ongoing work using social media, search engine optimization and other internet strategies, this client is poised for continued success. Visit live website at www.universalcarlpetinc.com

What The Client Is Saying . . .

“Joanne was very effective in creating a new design for our website that was both enticing and appealing. Her insight into our business and help in highlighting our unique advantages in the marketplace has resulted in a vehicle for us to really show off our product and capabilities to consumers. I would highly recommend TrailBlazer Marketing to companies looking to make an impact in the marketplace.”
Cary Saar, Owner, Universal Carpet, Inc.